Egypt's Convertedin Raises $3m Seed Led by Saudi's Merak Capital to Enter Brazil
The Egyptian marketing-tech startup raised $3 million to expand its platform for e-commerce brands and begin operations in Brazil.
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Convertedin, the Egyptian marketing-technology startup that builds a marketing operating system for e-commerce brands, has raised $3 million in a seed round.
The round was led by Saudi Arabia's Merak Capital, with participation from 500 Global and MSAS.
Founded in 2019, Convertedin helps online retailers unify fragmented data to run more efficient marketing, working directly with brands and in partnership with media-buying and advertising agencies.
The company said it would use the funding to begin operations in Brazil, expand across MENA, develop its platform and hire more staff.