Floward Raises $156M Pre-IPO Series C Led by Aljazira Capital, Rainwater and STV
Online flower and gift delivery platform Floward has raised $156 million in a pre-IPO Series C round announced at LEAP 2023. The round was led by Aljazira Capital, Rainwater Partners and STV. It brings the company's total funding to over $190 million since 2017.
Floward operates an online flower and gift delivery platform across the Gulf and beyond. The $156 million pre-IPO Series C round was led by Aljazira Capital, Rainwater Partners and STV, and was announced during the LEAP 2023 technology conference in Riyadh.
The round brought Floward's total funding to $190.2 million since its founding in 2017. The company said it would use the funds to expand its gifting verticals and deepen its use of artificial intelligence and machine learning to improve customer experience.