Saudi E-commerce Enabler Zid Acquires Egypt's Zammit in First North Africa Expansion

Zid, one of the Middle East's leading e-commerce enablement platforms, has acquired Egyptian software company Zammit, marking the Saudi firm's first step into North Africa. The agreement took effect on 6 November 2025.

Founded in 2020, Zammit builds tailored software that lets businesses launch and manage online stores, and has carved out a position in Egypt's fast-growing digital retail sector. Under the deal, Zid will integrate Zammit's operations and technology as it looks to accelerate e-commerce growth across Egypt and, over time, the broader continent.

The transaction pairs Zid's technology backbone and merchant tooling with Zammit's local market knowledge. The two companies said the combination should speed digital transformation for Egyptian merchants, strengthen logistics and payment options, and open new opportunities for small and medium-sized businesses that are moving online.

Zid, headquartered in Riyadh, has built its business around helping merchants set up branded online stores and connect to fulfilment, payment and marketing services. The Zammit acquisition gives it an on-the-ground presence in the region's most populous market and signals an ambition to compete beyond the Gulf as regional platforms race to consolidate the Arabic-language commerce stack.

Egypt has emerged as one of the region's most active startup ecosystems, and inbound investment and acquisitions by Gulf players have picked up as Saudi and Emirati companies seek scale. For Zid, the move extends a strategy of deepening its footprint in Saudi Arabia while expanding regionally across the Gulf and now into North Africa.