Dubai's Journify Doubles Valuation in New Round Backed by Shorooq Partners
The first-party data activation platform raises fresh capital months after its Series A, riding fast revenue growth as brands adapt to a privacy-first world.
Journify, a Dubai-based marketing technology startup, has raised a new round of funding led by Shorooq Partners, with participation from Bunat Ventures and Plug and Play, that doubled the company's valuation. The company did not disclose the size of the round, which came just months after its $4 million Series A in February 2025.
Journify operates an AI-powered platform that helps brands activate their first-party customer data across advertising channels including Meta, TikTok, Snapchat, Google and X. The product is pitched as a solution to a privacy-first advertising landscape shaped by tightening regulation and the phase-out of third-party cookies, helping marketers target and measure campaigns using data they own.
The company reported strong momentum, including a fivefold increase in revenue over six months, and pointed to client results such as a 182 percent rise in return on ad spend for retailer Jarir and an 80 percent improvement for furniture retailer Baytonia on TikTok. "In today's privacy-first landscape, brands need solutions that deliver growth and profitability," said co-founder and chief executive Taoufik El Jamali.
The quick follow-on financing underscores investor conviction in data-infrastructure plays for marketers, a category gaining urgency as global platforms restrict tracking and brands scramble to make better use of their own customer data.