Riyadh Air Enters Strategic Partnership With Almatar to Integrate Modern Retailing
The new Saudi carrier Riyadh Air partnered with travel-tech firm Almatar to bring NDC-powered dynamic pricing, personalised offers and early inventory access to Almatar's platform.
Riyadh Air, the new Saudi national carrier, has entered a strategic partnership with travel-tech company Almatar to integrate modern retailing capabilities across Almatar's booking platform. The integration is powered by the New Distribution Capability (NDC) standard and is designed to deliver real-time pricing, personalised offers and seamless booking across Riyadh Air's international network.
Under the partnership, Almatar users gain access to exclusive fares, faster booking, early access to Riyadh Air flight inventory, loyalty programme integration and ancillary services. The companies positioned the tie-up as advancing Saudi Arabia's Vision 2030 goals for the travel and tourism sector.