Web-Gaming Platform Playgama Launches Playgama Ad to Monetise Browser Games
Web-gaming distributor Playgama has rolled out a dedicated advertising product built specifically for the browser-based gaming ecosystem.
Playgama, the web-gaming distribution platform, has launched Playgama Ad, a new advertising solution built specifically for the web-gaming ecosystem as the company expands deeper into monetisation and ad technology.
The product is designed to help web-game developers and publishers generate revenue from browser-based titles, an area that has historically lacked purpose-built advertising infrastructure compared with mobile app stores.
Playgama positions the launch as part of its strategy to become a central hub for web gaming, connecting developers, distributors and advertisers.
The move comes as browser and instant games attract renewed attention from studios seeking distribution outside the dominant mobile app marketplaces.